I think my university experience has helped me a lot in identifying business opportunities. During my Masters in Public Administration, I gained a deeper understanding and knowledge in areas such as marketing, strategy development and project management. In addition, my internship experience has enhanced my professional skills and business acumen.
During my internship at the World Health Organisation, I studied the distribution of healthcare resources between different countries, which made me aware of the huge business opportunities that exist in the healthcare sector. And my role as a partner in a financial services company in Shanghai, where I was responsible for liaising with entrepreneurs, understanding their needs and providing them with financial advice, also allowed me to develop my knowledge of the market.
So when I returned to the family business, Heruun, I started to look at opportunities in the company’s foreign trade sector. I realised that the Chinese skincare market was growing rapidly and that, as a foundry, our company could expand quickly through private label. So I decided to set up Blackbird Skincare to focus on exporting our products to international markets and providing private label services to brands.
Once the company was up and running, I used my marketing and project management skills to rapidly develop the business. By building great relationships with our customers and using innovative marketing strategies, we have been able to establish Blackbird Skincare as a highly sought after bespoke skincare company in the international market.
